
Nestled at the foot of the Central Balkan Mountains, the small city of Gabrovo has earned its title as Bulgaria’s Capital of Humour – and in May, it hosts an unmissable festival dedicated to satire and wit. Gabrovo’s reputation has deep historical, cultural, and social roots, making it a unique destination not only in Bulgaria but across Europe.
Why Gabrovo Became the Capital of Humour
Traditionally a centre of crafts, trade and entrepreneurship, Gabrovo has long been associated with sharp wit and cleverness. The townspeople, known for their resourcefulness, often used humour to camouflage their frugality (sometimes viewed as stinginess). This practical, tongue-in-cheek attitude became legendary across Bulgaria.
-> A Stereotype Turned Cultural Identity
Gabrovo locals have for generations been stereotyped as excessively thrifty and inventively economical. Originally a target for mockery, this image was eventually embraced and turned into a defining feature of the city’s identity. Jokes about their frugality became a staple of Bulgarian folklore.


Famous Gabrovo-style jokes include:
Gabrovo residents cut the tails off their cats so they can shut the door more quickly and save heat.
They turn off their clocks at night to avoid wear and tear.
They put green-tinted glasses on their donkeys so the animals will eat wood shavings, thinking they’re hay.
-> Gabrovo’s Self-Irony and National Humour
Rather than shy away from the stereotype, Gabrovo’s citizens have proudly adopted it. Tales of thrifty townsfolk solving everyday problems with quirky ingenuity spread far and wide. With time, Gabrovo began systematically collecting and preserving humorous stories, jokes, and artefacts, reinforcing its image as a bastion of humour and satire.
->The House of Humour and Satire
Opened in 1972 in a former leather factory, this unique cultural institution helped solidify Gabrovo’s identity. The House of Humour and Satire collects, preserves, and exhibits humorous artworks, cartoons, jokes and satirical pieces from all over the world.
Under the socialist regime, humour in Bulgaria was closely monitored, yet Gabrovo managed to maintain a form of apolitical, folk-style humour that was not only tolerated but subtly encouraged by the authorities as a societal pressure release valve.
Gabrovo Carnival: The Festival of Humour and Satire 16–18 May 2025
Every other year, Gabrovo hosts its renowned International Festival of Humour and Satire – a vibrant celebration featuring parades, street performances, theatrical productions, art exhibitions, and plenty of playful pranks. The entire city joins in, creating a cheerful and spirited atmosphere like nowhere else in Bulgaria.


-> Origins and Evolution
The Biennial of Humour and Satire in Art and its accompanying carnival first took place in 1973. Drawing from both local traditions and global carnival culture, the festival has grown into a mix of street parades, stand-up comedy, cartoons, satire exhibitions, theatre, and live music.
The event kicks off with a humorous ritual: the symbolic cutting of a cat’s tail – a playful nod to one of Gabrovo’s most iconic jokes.
-> Purpose and Themes
The festival blends humour with social commentary, turning satire into a powerful and entertaining art form. Themes often include political absurdity, environmental concerns, and global issues – all tackled through a comedic lens.
Expect Balkan brass bands, choral groups, stand-up acts, and comedy concerts. During these three days, Gabrovo’s city centre transforms into a giant open-air stage for both spontaneous and curated performances.
-> International Recognition
Gabrovo’s festival has attracted artists from over 150 countries, establishing the city as a global hub for satire and humour.
In 1976, UNESCO recognised the cultural significance of the House of Humour and Satire – just four years after its founding. The endorsement underlined Gabrovo’s unique contribution to preserving and celebrating cultural heritage through laughter and creativity.
GABROVO: Bulgaria’s Capital of Humour
Gabrovo’s transformation into the capital of humour in Bulgaria is a distinctive blend of folklore, self-irony, and cultural diplomacy. The Festival of Humour and Satire is both a joyful celebration of laughter and a clever use of local identity to encourage international travel and cultural exchange.
Visiting Gabrovo in May is an utterly charming experience. It’s ideal for travellers who appreciate culture served with a dose of humour, crisp mountain air, and destinations that veer off the usual tourist trail. If you’re seeking a taste of Bulgaria’s wit, natural beauty, and cultural depth, Gabrovo in May is a splendid choice.
Practical Tips for Visiting Gabrovo in May
1. Pack for Mild, Changeable Weather
May brings pleasantly mild temperatures, but occasional showers are likely. Pack a light jacket, a raincoat or compact umbrella, and comfortable walking shoes suitable for city streets and nature trails.
2. Book Accommodation Early
If you’re planning to visit during the International Festival of Humour and Satire, do secure your accommodation well in advance—this is Gabrovo’s busiest period. You might also want to check the availability of one of our guided tours.
3. Join the Festival Events
Check the official festival programme online: Festival Website.
Many events are held outdoors and are free of charge, though certain special performances may require tickets, so it’s worth booking those ahead of time.
4. Explore Beyond the Town Centre
Take a taxi, local bus, or hire a car to visit nearby highlights such as the Etar Open-Air Museum and the Sokolski Monastery. While public transport to the museum is available, a taxi can save time and offer more flexibility.
5. Sample the Local Cuisine
Dine at traditional taverns (known locally as mehana) and try regional specialities such as Gabrovo-style bean soup, artisanal cheeses, and homemade sweets like pestil (plum fruit leather). For some of the best local food, consider restaurants such as Sokolovi Kashti, The Rich Table, or Edelweiss.
6. Shop for Unique Souvenirs
Browse festival stalls, the House of Humour and Satire gift shop, or the Etar market for witty souvenirs, local handicrafts, and Gabrovo-themed gifts.
7. Appreciate Local Jest
Gabrovo humour is self-deprecating and good-natured—don’t hesitate to join in the laughter! Locals genuinely value visitors who embrace the spirit of fun with an open mind and a smile.
8. Get Around with Ease & Enjoy the Outdoors
The town centre is easy to explore on foot. Local buses are reliable for reaching outer neighbourhoods and attractions, and taxis are both affordable and readily available. In good weather, cycling is also a pleasant way to get around.
May is a perfect time to enjoy Gabrovo’s green spaces—take a leisurely walk through Gradina Park or along the scenic banks of the Yantra River.


All things considered:
“The world lasts because it laughs” – this is the motto of Gabrovo’s Festival of Humour and Satire.
Prepare yourself for springtime beauty, joyful encounters, and a heartfelt welcome. With these tips to guide you, your visit to Gabrovo in May is sure to be both memorable and thoroughly enjoyable.